Description

Essential Functions
People Strategy & Organizational Leadership
 Develop and execute Planit’s people strategy in alignment with agency objectives, business
performance, culture, and long-term growth.
 Serve as a trusted advisor to ownership, Senior Leadership, department leaders, managers, and 
employees.
  Lead discussions regarding organizational structure, workforce planning, talent, compensation, 
employee performance, retention, succession, and organizational health.
 Identify emerging organizational and people issues and provide proactive recommendations.
 Assess complex employee and organizational situations, develop a clear point of view, recommend 
appropriate action, and communicate the reasoning behind recommendations.
 Consider employee needs, agency culture, business health, fairness, consistency, and risk when 
making recommendations and decisions.

Culture & Employee Experience
 Serve as a steward and champion of Planit’s culture and values of Goodness, Collaboration,
Remarkability, and Grit.
 Ensure Planit’s values are reflected in recruiting, onboarding, management practices, 
performance expectations, professional development, recognition, promotions, policies, 
communications, and employee transitions.
 Maintain regular visibility and accessibility to employees and managers throughout the agency.
 Build and maintain trusted relationships while preserving appropriate confidentiality and 
objectivity.
 Evaluate the employee experience and recommend opportunities for continued improvement. Help 
create an environment that encourages creativity, innovation, accountability, and professional 
growth.
 Lead Planit’s Culture Committee and associated employee engagement initiatives.

 Develop initiatives/ programs that strengthen connection, engagement, collaboration, retention, 
and organizational health.

Leadership & Manager Development
 Coach managers and leaders on employee development, performance, accountability, feedback, 
recognition, conflict, team dynamics, and difficult conversations.
 Establish and reinforce expectations for effective people management and leadership at Planit.
 Identify manager development needs and create practical training, tools, and resources.
 Facilitate manager training and employee professional development initiatives in collaboration 
with agency leadership.
 Serve as a sounding board to managers while maintaining appropriate accountability for effective 
people leadership.
 Assist leadership with succession planning and development of high-potential employees. Employee 
Relations & Performance Management
 Lead employee relations activities across the agency.
 Advise managers and employees on workplace concerns, conflicts, performance issues, complaints, 
and other sensitive matters.
 Ensure employee issues are handled promptly, consistently, respectfully, and appropriately.
 Lead Planit’s performance management philosophy, processes, tools, and review program.
 Coach managers and leaders on employee relations, performance issues, documentation, and 
appropriate HR practices.
 Make recommendations regarding performance improvement plans, corrective action, employee 
transitions, terminations, and other employment actions.
 Conduct or oversee appropriate workplace investigations.
 Maintain appropriate documentation and confidentiality related to employee relations matters. 

Talent Acquisition & Workforce Planning
 Lead workforce planning in partnership with ownership, Senior Leadership, and department 
directors.
 Partner with managers to define roles, responsibilities, job requirements, and organizational 
needs to drive effective recruitment strategies
 Lead the full-cycle recruitment and hiring process, from workforce planning and job descriptions 
through sourcing, interviewing, selection, and onboarding.
 Ensure recruiting practices effectively communicate Planit’s employer brand and culture.
 Coach managers on effective interviewing and candidate selection.
 Develop and maintain job descriptions and organizational role clarity.
 Identify internal growth opportunities and support employee career development.
 Lead Planit’s internship program with appropriate department directors and intern managers.

Compensation & Benefits
 Lead Planit’s Compensation Committee and overall compensation philosophy and strategy.
 Develop and maintain market-informed salary ranges, compensation practices, incentive programs, 
and promotion guidelines, using market data to make recommendations that support competitive pay 
and internal equity.
 Lead Planit’s employee benefits strategy in partnership with brokers, advisors, Finance, and 
ownership.
 Oversee benefits including health and welfare plans and the agency’s 401(k) program.
 Continually assess benefit competitiveness, employee value, utilization, and cost-effectiveness. 
Employee Engagement & Organizational Development
 Analyze employee engagement data and identify organizational priorities.
 Work with Senior Leadership and managers to develop and implement meaningful action plans.
 Monitor employee retention, turnover, engagement, and other people-related trends.
  Maintain relationships with agency partners, HR peers, and professional organizations to 
identify relevant workplace and industry trends.
 Bring new ideas, practices, benchmarks, and outside perspective into Planit when appropriate. 

Policies, Compliance & Risk Management
 Maintain current knowledge of applicable federal, Maryland, and local employment laws and 
regulations.

 Ensure Planit’s employment policies and practices remain compliant and appropriate.
 Develop, maintain, and communicate employee policies and employee handbook updates in 
collaboration with ownership and Senior Leadership.
 Provide guidance on appropriate interpretation and application of policies.
 Help ensure consistency while allowing appropriate judgment based on individual circumstances.
 Advise leadership regarding employment-related risk.
  Coordinate HR-related insurance and risk management responsibilities as assigned.
 Maintain appropriate employee records and documentation.

Hybrid Workplace & Employee Communications
 Lead the people strategy surrounding Planit’s office-first hybrid workplace.
 Advise leadership regarding workplace expectations, employee concerns, exceptions, and evolving 
workplace practices.
 Develop and communicate HR policies and employee-facing information clearly and effectively.
 Ensure HR communications are understandable, human, appropriately transparent, and consistent 
with Planit’s culture.

HR Operations
 Maintain overall accountability for effective Human Resources operations and administration.
 Oversee payroll administration and related controls.
 Oversee HRIS, recruiting systems, performance management systems, employee files, benefits 
systems, and other HR technologies.
 Ensure HR data and employee information are accurate and appropriately maintained.
 Evaluate HR processes and systems for efficiency and scalability to enhance the employee 
experience.
 Coordinate with Finance and Operations as appropriate. HR Team Leadership
 Supervise, coach, develop, and evaluate Planit’s HR Coordinator.
 Delegate appropriate HR administrative and operational responsibilities while maintaining 
overall accountability for the function.
 Establish clear priorities, expectations, and workflows for the HR team.
 Provide opportunities for professional development and increasing responsibility.

Requirements

• Minimum of 8 years of progressive Human Resources experience with demonstrated leadership responsibility.
• Previous experience as an HR Manager, HR Director, People Director, or comparable senior HR leader.
• Bachelor’s degree in Human Resources, business, management, organizational development, or related discipline preferred, or equivalent applicable experience.
• Strong knowledge of employee relations, performance management, recruiting, compensation, benefits, organizational development, employee engagement, and employment compliance.
• Demonstrated ability to coach and influence managers and senior leaders.
• Experience handling complex employee relations matters and workplace investigations.
• Experience developing and successfully implementing HR programs and organizational initiatives.
• Strong verbal, written, presentation, and facilitation skills.
• Ability to analyze compensation information, HR metrics, employee feedback, and organizational data and translate findings into recommendations.
• Demonstrated emotional intelligence, confidentiality, discretion, sound judgment, and interpersonal effectiveness.
• Ability to operate effectively in an environment involving change, ambiguity, competing priorities, and deadlines.
• Experience in an advertising agency, professional services organization, entrepreneurial company, or similarly fast-paced environment preferred.
  SHRM-CP, SHRM-SCP, PHR, or SPHR certification preferred.
• Proficiency with Google Workspace and spreadsheets.
• Experience with HRIS, ATS, payroll, performance management, and benefits systems.
• Experience with Paylocity, 15Five, Paylocity ATS, or similar platforms is beneficial.